P001 → Creative Direction
Floating Market (2024/2025)
Creative Direction/Graphic Design for swim brand Floating Market
Floating Market creates versatile swimwear that blends elegance with playfulness, crafted with sustainability in mind. Using materials like recycled Repreve fabric and packaging that doubles as a sarong, we prioritize circularity. Inspired by the founder’s unique blend of Eastern and Western roots, the brand encourages a deeper connection to nature and a return to playful exploration. Floating Market is launching at the end of March.
Floating Market creates versatile swimwear that blends elegance with playfulness, crafted with sustainability in mind. Using materials like recycled Repreve fabric and packaging that doubles as a sarong, we prioritize circularity. Inspired by the founder’s unique blend of Eastern and Western roots, the brand encourages a deeper connection to nature and a return to playful exploration. Floating Market is launching at the end of March.
Web Design
https://floating-market.com
Using Shopify.
Logo
The logo was created with the pen tool/width tool on Adobe Illustrator. The organic, flowing lines reflect the brand's connection to nature and movement, while the clean aesthetic and multicultural influences capture its modern and inclusive identity.Brand Book
Using Adobe InDesign, I established the brand's visual identity, mission, core values, and design guidelines to ensure consistency across all platforms. This includes the logo, product hang tag, and care label made using Adobe Illustrator. Click through to see full book.Social Media
Instagram feed for Floating Market made/regularly updated using Canva and Adobe Photoshop.
Instagram handle: @floating__market
Instagram handle: @floating__market
Photoshoot Prep
Using Canva
Ads
Here is some original content created for social media ads and mailers using Adobe InDesign, Illustrator, Photoshop and Premiere Pro. Images were very limited (photoshoot coming soon).